E-Commerce Strategies & Analytics – Sample Assignment

Week 07 Lab – Set Up E-Commerce Analytics

In this Lab, you will explore your Google Analytics tracking system in detail, paying particular attention to areas which impact Ux and E-Commerce. You will get a Google Analytics account, and link it to your e-commerce WordPress site.

Get the Services

Study the Reports

  • Open your current Google Analytics account
  • Identify the following reports
  • Overall Behavior
  • Demographics
  • Virtual Hits
  • Funnels
  • Experiments (A/B testing)

Determine How to Add E-Commerce Analytics to Your Cart

Activate E-Commerce

Begin Studying the Results

  • You will demonstrate e-commerce tracking on your site in Week 11
  • You will prepare an analytics deliverable for Week 11