Interactive Communications 1: Planning and Research – Outcomes

The following lists the results for a typical student in the course.

Their first step was to do research into a project concept, here via a Google Forms document shared on social networks:

Concept Survey - Google Forms

Next, a Business Model was proposed:

A Information Architecture Taxonomy and Empathy Map were developed:

Personas were created to represent the target market for the app:


Research (affinity mapping and card-sorting with non-design students) was conducted using Optimal Workshop to validate the personas:

The results may be viewed in this combined PDF.


This work is applied to the next course in the Interactive Communications student track, where students develop full Design Documents and early-stage prototypes.