Interactive Communications 3: Development and Delivery – Competencies

Course Description: Students design, prototype, and analyze effectiveness and usability of interactive projects.

Course Focus: This course is designed for practicing interactive project workflow. Students create a new project (or identify old projects that need updating) and develop a timeline similar to industry standards. They then produce one or more interactive deliverables, including Design Documents, Product Descriptions, Marketing Plans, Ux documents, and interactive prototypes. They also develop analytics and feedback for their projects. 

Course Competencies:

Upon successful completion of this course, the student should be able to:

Course Competencies:

Upon successful completion of the course, the student should be able to:

  • Track planned production

o   Produce production schedule

o   Meet scheduled deadlines to simulate industry expectations

  • Execute project production

o   Produce an advanced nonlinear digital publication that integrates various media

o   Produce the marketing campaign to accompany the publication

  • Present completed project

o   Generate professional quality presentations

o   Develop web “process page” for the project

o   Distribute interactive marketing materials to your demographic