During the Part I of the course, students research an interactive design agency, and prepare a report on their business and marketing model.
Research into Interactive Web Design Agencies in the Santa Monica area (link to Google Sheets):
Job roles for company employees at several web design agencies (link to Google Sheets):
Business Model Canvas for RED Interactive design agency (link to Google Sheets):
At midterm, students create a report for an existing Interactive Agency, describing their business model.Coplex - sample-business report GWDA318
During Part II of the course, students develop a concept for their own Interactive Design Agency startup company, with a Design Document PLUS Business Model plus action plan.
Costs and ROI for a startup design agency (link to Google Sheets)
Sample GANNT chart for project (link to Google Sheets):
Completed Company Startup Proposal (Dark Entertainment Designs; a Web agency specializing in ‘escape room’ websites):DarkEnt_Designs_FINAL-gwda318