Executive Summary 3/6/2015
Teacher and Tutor, Instruction in Web Design, Development, Ux, and Digital Marketing 3/6/2015
In 2001 I returned to teaching, this time working with web designers, Ux students, and developers via the Art Institute of California, Los Angeles. Over the 2000s I taught thousands of students in the art and tech of the expanding web, and added User Experience (Ux) and Digital Marketing to my skillset. Our department's particular goal was creating "hybrids" - designers who code, coders who design, Uxers comfortable with SEO, and more. The strategy has paid off - we had 90%+ placement for our grads throughout the 2000s decade. More recently, I've worked as a private tutor for students entering "codeschools" including General Assembly.
Making Websites & Apps 3/6/2015
Web Virtual/Augmented Reality "Ux in VR" 3/6/2015
Sustainable Web Design Theory3/6/2015
In 2010, I became aware of the rising "bloat" of modern web pages - from about 45 kilobytes in the mid-1990s to nearly 3 megabytes today. Analysis of energy use by the web indicates that its "carbon footprint" is much higher than believed. Quite often, the web is not green. I developed a theory for sustainable web design, showing how to minimize carbon footprints for websites, as well as how to introduce a more sustainable workflow into web design and development. The theory has appeared in articles and several recent books.
Books on the Web 3/6/2015
Expert on the Millennial Generation 3/6/2015
In the late 1990s, our experience marketing indie art and music had taught us that the industry didn't really understand its audience-particularly the emerging "echo boom" today known as the Millennial Generation. Via a series of online posts I was invited by William and Strauss and Neil Howe to join their discussion on Millennials, and ultimately co-wrote a book on "Millennials and Pop Culture" with them. I'm pretty proud of my predictions - in the book I said superheroes would replace anti-heroes for this generation. Since I was a developer, I experimented with massaging social data to more clearly demonstrate the contributions of generations to the zeitgeist.
In the mid-2000s, the great Morley Winograd (author of the higly predictive Millennial Makeover on generational politics) invited me to develop seminars on Millennials and their impact on the industry.Through the Center for Telecommunications Management (CTM) at USC we develop executive training in Millennials and generational marketing, especially in the area of online and virtual worlds
More recently, I've developed seminars and training in Virtual Reality, in particular web-based VR using the WebVR 1.0 API via Meetup.com. These seminars explore WebVR, libraries and frameworks, and the role of User Experience (Ux) in VR design.
Virtual Worlds Exploration 3/6/2015
In the late 2000s, I worked with Eric Elder and other instructors on a concept for virtual world marketing and development. During that time, we used the only practical platform out there - Second Life. Together, we created RPG games on Second Life islands, and ascertained the potential of virtual worlds for marketing and e-commerce. I also consulted on the use of Second Life counseling for Post-Traumatice Stress Disorder (PTSD). I'm applying this past experience to the emerging WebVR world today.
Team Robomonster - A Self-Driving Car in 2005 3/6/2015
In 2004 and 2005, DARPA (Defense Advanced Research Projects Agency) sponsored races for self-driving cars with prizes up to 2 million dollars. At school, a student approached me and asked if we could field a team. I said we needed a car, and he found something better - a rock-crawler suitable for development. Over the next several months, we created RoboMonster, an autonomous vehicle with a "sensor dense" programming architecture, widely different from most of the Artificial Intelligence entries. We we just an "art school", but our team made it to the DARPA semi-finals, being eliminated before the final race in 2005 (Stanford won). Today, self-driving cars are a reality, but the real value was engaging and motivating students to think themselves capable of designing anything.
I Helped Create the 1990s Web 3/6/2015
In 1993, I became aware of the emerging "World Wide Web", and became convinced of its potential to transform society. Nevertheless, I didn't move until I met my future business partner, the amazing Jeannie Novak. Together, we decided that the web would be a good place to sell art, music, and movies by indie artists, and I left UCLA to co-found Kaleidospace Independent Internet Artists in 1993. We made the first sale of a product through the Web in May 1994, and developed many of the features of the modern web on our site. We built over 1500 websites for independent visual artists, musicians, filmmakers, writers, crafty people, and other creative indies. We also built the first websites for many big-name entertainment companies and created seminars to help that arts and entertainment get onto the web.
My Background in Science 3/6/2015
I originally trained in Biology at Loyola University, New Orleans, and went on to graduate school, receiving a Doctorate in Molecular and Cellular Biology (formerly listed as Biophysics and Theoretical Biology) in 1984. After several years workin on polyvalent vaccines, I joined Jeffry Miller's UCLA group, and developed an exhaustive protein engineering/evolutionary comparison for lac repressor. Here I learned how to do 3D modeling on a Silicon Graphics Iris, sparking my interest in 3D and Virtual Worlds. I became interested in high-temperature organisms. and derived the first DNA sequence for hyperthermophylic bacteria including Thermotoga and Pyrobaculum. .
I'd love to hear from you! If you're intersted in my teaching, tutoring, or contract work on your site, this is the place to ask questions. VR-curious? Check with me for training. Use the provided form, or click over to my social networks.